Our Responses

Our Bras Are Safe

As millions of women know, Victoria's Secret bras are safe. Nonetheless, you may have seen media reports or online postings claiming Victoria's Secret and La Senza bras cause skin reactions. Because of our commitment to our customers' safety and satisfaction, we want you to have the facts. We hope that with the complete truth, we continue to earn your confidence in our products every day.

Litigation Insights

  • On Dec. 3, 2008, Limited Brands responded to plaintiff's attorney regarding test results, misleading public statements claiming that Victoria's Secret bras contain formaldehyde and the plaintiff's testimony about her unusual washing and wearing habits.
  • On April 22, 2009, plaintiff Roberta Ritter voluntarily withdrew her lawsuit.
  • Plaintiffs tried to strengthen their individual cases by having them consolidated for pretrial purposes. On June 16, 2009, the United States Judicial Panel on Multidistrict Litigation rejected that maneuver finding that there were not enough similarities among the cases to combine them.
  • After the original plaintiff, Roberta Ritter, generated national media attention with her allegations, several other lawsuits were filed claiming that our bras had caused skin irritation. The majority of these were filed in the federal court in Ohio by the law firm, Climaco, Lefkowitz, Peca, Wilcox & Garofoli, Co., LPA. On Aug. 6, 2009, all of these cases were voluntarily dismissed by the plaintiffs at the suggestion of their counsel. Victoria's Secret did not compensate these plaintiffs in any way.
  • All litigation against Victoria's Secret has been dismissed.
  • Read more information about formaldehyde.  

Our Commitment to Quality

As the world's leading lingerie brand, millions of women trust us for our safe, high-performing bras that offer world-leading comfort, fit and durability. To ensure this safety, every step of the manufacturing process—from yarn to finished goods—is audited against strict quality guidelines.
  • We carefully select the types of raw materials used in our bras. We adhere to apparel industry guidelines that avoid problematic ingredients. Specific individual reactions to some ingredients cannot always be predicted.
  • We use only top-quality raw material suppliers – a majority of which are voluntarily certified by Oeko Tex (one of the most stringent textile guidelines in the world). Several of our manufacturing partners are also Oeko Tex certified. Oeko Tex restricts the use of specific ingredients in textiles.
  • In our Victoria's Secret design process, we conduct internal and external wash and wear tests as part of our process. This testing includes literally hundreds of customers and associates who wear our bras, wash them and then provide feedback in regard to fit, quality, comfort and durability before a new product is introduced.

FAQ - Textile Allergies

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For Our Customers

Customer safety and satisfaction are always our primary concerns, and we take very seriously any issues our customers may have with our products. If you ever have a concern with one of our products, please let us know. Our customer care center representatives care about your experience and are happy to help.

External Communications

Limited Brands, Inc.
Three Limited Parkway
Columbus, OH 43230

Contacts:

Tammy Roberts Myers
Robin Hoffman
Jennifer Ortiz Brown

Tel: 800-945-5088
Fax: 614-415-7786
ExtComm@LimitedBrands.com

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Corporate Advertising

Corporate advertising requests should be directed to:
MediaProposals@LimitedBrands.com
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Limited Brands - Columbus

Three Limited Parkway, Columbus, OH 43230

Phone: 614-415-7000

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